In 2023, Italy was the third largest European market for Ferrari, after the United Kingdom and Germany. The domestic sales volume of Ferrari luxury cars amounted to 740 units, just over half as many as the amount shipped to Germany. Despite its lower sales volume, the brand is a national icon and keeps on generating considerable social media buzz in Italy, especially on Facebook.
A global status symbol
It was in Asia, however, that Ferrari had the highest market share. Here, the Italian manufacturer accounted for over a quarter of the luxury car market. New affluent customers in Asia were particularly attracted by Ferrari’s reputation for exclusivity. The sales volume in Asian countries accounted for about one quarter of the total number of car shipments made in 2021.
Ferrari’s low production strategy
To keep this reputation among its customers, Ferrari deliberately pursued a low production strategy. In 2021, only about 11,100 road cars were shipped worldwide, with sports cars making up two-thirds of the total. By comparison, the German manufacturer Mercedes-Benz delivered about two million cars a year earlier.
Number of car shipments made by the Italian sports car company Ferrari worldwide in 2023, by country or region
(in units)
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Ferrari. (April 17, 2024). Number of car shipments made by the Italian sports car company Ferrari worldwide in 2023, by country or region (in units) [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/695949/total-number-of-car-shipments-made-by-the-italian-sports-car-company-ferrari-by-country-or-region/
Ferrari. "Number of car shipments made by the Italian sports car company Ferrari worldwide in 2023, by country or region (in units)." Chart. April 17, 2024. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/695949/total-number-of-car-shipments-made-by-the-italian-sports-car-company-ferrari-by-country-or-region/
Ferrari. (2024). Number of car shipments made by the Italian sports car company Ferrari worldwide in 2023, by country or region (in units). Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/695949/total-number-of-car-shipments-made-by-the-italian-sports-car-company-ferrari-by-country-or-region/
Ferrari. "Number of Car Shipments Made by The Italian Sports Car Company Ferrari Worldwide in 2023, by Country or Region (in Units)." Statista, Statista Inc., 17 Apr 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/695949/total-number-of-car-shipments-made-by-the-italian-sports-car-company-ferrari-by-country-or-region/
Ferrari, Number of car shipments made by the Italian sports car company Ferrari worldwide in 2023, by country or region (in units) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/695949/total-number-of-car-shipments-made-by-the-italian-sports-car-company-ferrari-by-country-or-region/ (last visited November 13, 2024)
Number of car shipments made by the Italian sports car company Ferrari worldwide in 2023, by country or region (in units) [Graph], Ferrari, April 17, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/695949/total-number-of-car-shipments-made-by-the-italian-sports-car-company-ferrari-by-country-or-region/
